Simon Fujiwara

°1982, London (UK) - lives and works in Berlin (DE)

The work of British-Japanese Simon Fujiwara offers a unique view into the mechanics of identity construction and the ‘industry of the individual’ in contemporary life. His works emerge from a personal grappling with the contradictions of inherited racial, national, historical, and cultural values. His most ambitious projects range from a full reconstruction of the Anne Frank House (Hope House, 2016–18) to the “re-branding campaign” for his former high school art teacher after a nude media scandal (Joanne, 2016), Fujiwara deftly navigates culturally potent topics with enigmatic and surprising approaches that broaden conversations and avoid didacticism. Through his multiple formal strategies, Fujiwara is able to use the tools of our hyper-mediated world—from advertising, and museum making to theme park design—to hold a distorted mirror to our contemporary, liberal societies possessed with spectacle, fantasy and authenticity.

(courtesy of Esther Schipper)

Simon Fujiwara
Simon Fujiwara (Courtesy of Fondazione Prada, Milan. Photo by Andrea Rossetti)

Fujiwara is the recipient of the 2010 Baloise Prize at Art Basel and the 2010 Frieze Cartier Award. He was shortlisted for the Preis der Nationalgalerie 2019.

Fujiwara’s recent solo exhibitions include Prada Aoyama, Tokyo; Kunstinstituut Melly, Rotterdam; Fondazione Prada, Milan; Blaffer Art Museum, Dallas; Lafayette Anticipations – Fondation d’entreprise Galeries Lafayette, Paris; Kunsthaus Bregenz; Kunsthalle Düsseldorf; Irish Museum of Modern Art, Dublin; Tate St. Ives, St. Ives; Power Plant Contemporary Art Gallery, Toronto; and Julia Stoschek Collection, Dusseldorf.

The artist’s work is represented in the collections of the American Embassy, London; Museum of Modern Art, New York; the Solomon R. Guggenheim Museum, New York; Tate, London; Museum of Contemporary Art, Tokyo; Hamburger Kunsthalle, Hamburg; Sammlung Verbund, Vienna; Sharjah Art Foundation, Sharjah; Centre Pompidou, Paris; The Prada Foundation, Milan; Leeds University, Leeds; and the Museum für Moderne Kunst, Frankfurt am Main.

Simon Fujiwara is represented by the following galleries;
click through to discover more of his work.

Esther Schipper, Berlin / Paris / Seoul

Dvir, Tel Aviv / Brussels / Paris

works by Simon Fujiwara

Simon Fujiwara - A Whole New Who? (Bedtime Reading), 2022

Simon Fujiwara

A Whole New Who? (Bedtime Reading)


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