Nora Turato

° 1991, Zagreb (HR) – lives and works in Amsterdam (NL) 

Nora Turato reflects on the hectic (internet) culture of today. In her work, she explores language as a signifier that is constantly changing and tries, through a non-stop process of reinterpretation, to organise and organise our culture and world so that we can relate to it.

Using various but closely interwoven media, Turato is building a practice in which she plays with the speed of language and the ready-made vocabulary of the Internet. Similar to Pop Art artists in the 1960s, Turato researches and reinterprets contemporary popular (internet) culture. In this way she not only develops a new relationship with consumer goods (as Pop Art did), but also with political and cultural opinions – for example about the role of women and what is expected of them in society.

Turato’s basic material is text. At first sight, these texts seem to be a seemingly random collection of sentences and a cacophony of different voices. Her texts originate from a multitude of sources and are actually a collection of appropriated words, sentences, text fragments and quotes from film, advertising, literature, chat conversations, theatre, and social media. These are bundled in temporary cycles covering a year each time. The artist himself calls these cycles pools, and says that “each pool reflects not only the cultural climate and what is happening in the world, but also who I am dealing with and how I spend my time”.


Nora Turato
Nora Turato in Balenciaga (Photo by Image Group. Courtesy of Sleek Magazine)

Nora Turato processes these text pools in different ways. Fragments find their way into posters and prints with aesthetic references to the utilitarian graphic design of the post-socialist 1990s in Croatia – where she grew up, the text works of the American artist Barbara Kruger, or the warnings on cigarette packets. Each year she also makes an artist’s book that collects all the text from a pool. But Nora Turato is best known for her conjuring ghost-word performances. These are meticulously scripted, edited and adapted in advance until the rhythm, cadence and speed of the performance is perfectly in sync with the text. Turato’s acrobatic voice covers a whole gala of vocal forms, and oscillates between high, girlish singing reminiscent of radio jingles, bizarre gibberish, shouting stutter, shrill shouts, and monotonous monologues – sometimes even in different languages.


Nora Turato exhibited her work internationally at Kunstmuseum Liechtenstein; Beursschouwburg, Brussels; Neuer Aachener Kunstverein, Aachen; Luma Foundation, Zurich; Museum of Contemporary Art, Zagreb; Bielefelder Kunstverein; CIAP, Hasselt; Museum of Contemporary Art, Detroit; Manifesta 12, Palermo; MUMOK, Vienna. In the near future Tirato will have solo exhibitions at Serralves Museum, Porto; Philara Collection, Düsseldorf; and Centre Pompidou, Paris.

Nora Turato is represented by the following galleries;
click through to discover more of her work.

LambdaLambdaLambda, Prishtina

Gregor Staiger, Zurich

You can also see more of Nora Turato’s work on her own website.

works by Nora Turato

Nora Turato  - we felt it / stop calling me daddy, my kids are getting confused  - 2019

Nora Turato

we felt it / stop calling me daddy, my kids are getting confused (silk scarf)

Nora Turato  - construct the narrative you need, seek the approval of those you hate! - 2016

Nora Turato

construct the narrative you need, seek the approval of those you hate!


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