we felt it / stop calling me daddy, my kids are getting confused (silk scarf)
Digital print on 100% Crepe de Chine Silk
90 × 90 cm
Edition of 50 copies, signed and numbered by the artist on certificate
about this work
This new silk scarf combines two distict text styles that Nora Turato has been mixing in her prints. The backgroun of the scarf is made up by the text “stop calling me daddy, my kids are getting confused” in a style that reminds of the warnings on cigarette packets. This is combined with the text “we felt it” in a new font that Turato developed, based on the notes she makes by hand in the margins of her scripts during the preparation of performances.
about Nora Turato
Nora Turato reflects on the hectic (internet) culture of today. In her work, she explores language as a signifier that is constantly changing and tries, through a non-stop process of reinterpretation, to organise and organise our culture and world so that we can relate to it.
Using various but closely interwoven media, Turato is building a practice in which she plays with the speed of language and the ready-made vocabulary of the Internet. Similar to Pop Art artists in the 1960s, Turato researches and reinterprets contemporary popular (internet) culture. In this way she not only develops a new relationship with consumer goods (as Pop Art did), but also with political and cultural opinions – for example about the role of women and what is expected of them in society.
Turato’s basic material is text. At first sight, these texts seem to be a seemingly random collection of sentences and a cacophony of different voices. Her texts originate from a multitude of sources and are actually a collection of appropriated words, sentences, text fragments and quotes from film, advertising, literature, chat conversations, theatre, and social media. These are bundled in temporary cycles covering a year each time. The artist himself calls these cycles pools, and says that “each pool reflects not only the cultural climate and what is happening in the world, but also who I am dealing with and how I spend my time”.