Billboard Series is a long-term art project in public space, for which every three months an artist is invited to create a new, site-specific work for a 50 m2 billboard. Located on the South façade of a former welding factory, Billboard Series takes place in the former industrial port of Ghent. This area is currently in full development to be reconverted into one of Ghent’s new quarters, after an urbanistic design of Office for Metropolitan Architecture. Through changing presentations, Billboard Series wants to build a sustainable and productive dialogue with the surrounding neighbourhood and urban landscape, reflect on the changes that this neighbourhood is currently undergoing, and introduce a broad audience to different visual languages and ways of looking at the world.
With each billboard, artlead produces a fold-out publication in 2000 copies (freely distributed to all neighbour’s mailboxes as a way to contextualise the image these people see every day into a broader artistic practice), and an exclusive support edition to help finance the production and artist fee of the next Billboard Series.
Billboard Series is a project of artlead, together with 019. It is curated by Thomas Caron, takes place within a scenography by architect Olivier Goethals, and is being developed with the support of the City of Ghent and the Flemish Community.