Pop Cycles (Set), 2019 - Sharon Van Overmeiren
about this work
Sharon Van Overmeiren made this work within the context of her Pop Cycles Billboard Series – referencing the visual language of traditional ice cream & popsicle advertisements. For this edition, Van Overmeiren developped the three sculptural props used on the Billboard Series into autonomous (wall) sculptures. While the shapes of these sculptures definetly reference popsicles, Van Overmeiren also distorts this reading by adding historical references to the shapes. The Magnum, for example, is made up of minimal, geometric elements that refer to the abstract-geometric style that characterises the German Bauhaus in the first half of the twentieth century. The Rocket, on the other hand, refers strongly in form to Anubis, an Ancient Egyptian god of death who is traditionally represented as a jackal or a person with the head of a jackal. Finally, the shape and colour of the Twister as pictured on the billboard referred to the Celtic culture that was dominant in large parts of Europe more than two thousand years ago. While making the edition, the artist however decided to repaint the Twister in a beautiful blue and yellow.
