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A Logo For America

A Logo For America, 1987 - Alfredo Jaar

about this work

Chilean-born artist, architect, and filmmaker Alfredo Jaar creates installations, photographs, films, and community-based projects that explore issues around humanitarian crises and the relationship between the First and Third Worlds. Probing the contemporary over-saturation of media images and the limitations of art in representing atrocities, Jaar draws attention to global power and exploitation. Perhaps his best-known work, This Is Not America (A Logo for America) (1987) consisted of a sequence of projections overlooking a U.S. army recruitment station in Times Square, including the outlined map of the U.S. with the words “This Is Not America” written across, and the word “America” superimposed over all the Americas—North, Central, and South. “There's this huge gap between reality and its possible representations. And that gap is impossible to close,” Jaar has said. “So as artists, we must try different strategies for representation.”

about Alfredo Jaar

Alfredo Jaar is an artist, architect, and filmmaker. For over 30 years, Jaar has used photographs, film, installation, and new media to examine complex socio-political issues and the limits and ethics of representation. By using a hybrid form of art-making, Jaar has consistently provoked, questioned, and searched for ways to heighten our consciousness about issues often forgotten or suppressed in the international sphere, while not relinquishing art’s formal and aesthetic power. Over his career, Jaar has explored significant political and social issues including genocide, the displacement of refugees across borders, and the balance of power between developing and industrialized nations.

(courtesy of Galerie Lelong)

Jaar has had solo exhibitions at the Brooklyn Museum, New York; Hirschhorn Museum and Sculpture Garden, Washington, D.C.; MoMA, New York; Whitechapel Gallery, London; MCA, Chicago; Moderna Museet, Stockholm; Museo d’Arte Contemporanea Roma; MFA, Houston; Musée des Beaux Arts, Lausanne; and Alte Nationalgalerie, Berlin. His work has also been included in the Venice Biennale (1986, 2007, 2009 and 2013, the last time as Chile’s representative); São Paulo Biennial (1985, 1987, and 2010); Istanbul Biennial (1995); and Gwangju Biennial, South Korea (1995 and 2000). He was awarded a Guggenheim Fellowship in 1985 and a MacArthur Fellowship in 2000.

Alfredo Jaar is represented by the following galleries;
click through to discover more of his work.

Galerie Lelong & Co, New York /Paris 

Galerie Luisa Strina, São Paulo  

Galerie Thomas Schulte, Berlin  

You can also discover more of Jaar’s work on his own website

Learn more about this artist